The Demographics of Reddit: Who Uses the Site?

Subreddits have moderators that specify rules for the community they oversee. If a user posts something that breaks one of those rules, a moderator has the authority to remove the content or even ban the user from the subreddit. You might see the same content in Offbeat that you saw earlier in how to trade price action in forex Not the Onion. The overlap is usually okay if it fits the community and follows the proper rules. It helps reach audiences who might not follow the same subreddits. In recent years, Reddit itself has seemingly adopted a more moderate, centrist approach to moderating the content on its’ site.

In 2020, Reddit only had around 36 million daily active users. At this time, Reddit ads are also very cheap compared to platforms like Facebook. This will obviously change as more people make use of Reddit ads, but in the meantime it’s a great place to get cheap and relevant traffic to your site. An increasing number of marketers and companies are coming to Reddit to advertise. Along with the high levels of traffic, due to the nature of subreddits being hyper-targeted ad personalisation is very simple and easy.

  1. This community also has achievement-based user flairs that appear automatically when you reach those milestones.
  2. To date, there are more than 2.8 million subreddits (Reddit Metrics, 2021).
  3. With an estimated 1.7 billion monthly active users in 2023, this means that more than half a million people visit Reddit at least once a month for entertainment.
  4. However, the latest Reddit statistics show that in order to post during the best times, you may need to work outside of normal office hours.
  5. From general topics like tech and environment to very specific niches, it’s pretty safe to say that there’s a subreddit for nearly every topic under the sun.
  6. Registered members can contribute to the site with content such as images, text, videos, and links.

A great payday for the founders, recent college grads, although as of Q4 2022, Reddit now has an estimated value between $10-15 billion USD. Get our 2024 Social Trends report, and dig into the juicy data that’ll help you reach your goals in 2024—which is shaping up to be social’s best year yet. If you’ve read through everything above, then you should be ready to start surfing Reddit.

This is a significantly lower proportion when compared to other social networks like Facebook or Instagram—70.8% of Facebook users and 52.2% of Instagrammers use these platforms to message friends and family. There’s a large and active forum on Reddit that uses the name, as well as a company called NoFap LLC, which offers support groups for a fee and runs a popular forum on its website. They offer advice, services and sometimes treatment programs to those struggling to reach their goal of not masturbating. There is a thriving landscape of social media content, online forums and entrepreneurs dedicated to helping men suppress the urge to masturbate to pornography. The site is composed of hundreds of subcommunities, known as subreddits.

Glossary of Reddit Terms

For a full explanation on creating your own subreddit head over to our ‘How to Create a Subreddit‘ blog post. So it’s no surprise there’s a lot of interest in the site and around what it is, how it works, and who uses it. This guide is going to explain all of that nice and simply so you can get the most out of Reddit as soon as possible. Additionally, you must be over the age required by the laws of your country, or Reddit needs to receive verifiable consent from your parent or legal guardian. For the rest of the features that come with Reddit gold, read the Daily Dot’s complete breakdown. Check out our guide to the best subreddits to get you started.

Some subs encourage personally revealing posts, for example, and you may find it useful to have one persona there and another one in a sports subreddit. Some people create throwaway accounts when asking for relationship or professional advice, among other topics. Just remember, Reddit is a group of people meeting on the internet, sharing stuff, and talking to one another. Act as you would if you were hanging out with old friends or new ones. Be mindful of your language and where you post (some subreddits are unfriendly to off-topic posts).

Reddit Statistics (Top Picks)

Or it will sort them by your chosen location(s) (instead of Best) along with Hot, New, Top, or Rising, if you’re not logged in. Most of the information above was pulled from a Pew Research poll conducted in 2016 on Redditors and, more specifically, people who gather their news on Reddit. We also gathered information from Reddit’s own Audience and Demographics page on their Reddit help site, and used a Redditor-made poll to gather information on what devices and operating systems people are using. Alexa’s site ranking was used to determine the popularity of Reddit itself. Not to disparage the r/atheism community, but their posts aren’t quite as involved, and beccome somewhat more of an echo chamber. As people upvote or downvote your posts and comments, these get added to your “karma.” The higher karma you have, the better regarded you may be by the community.

If you’re making a public subreddit, you want to be as descriptive as possible with your title and description. This ensures the right people find you and that everyone knows what the community is about. You may have to be creative with the title, though—Reddit doesn’t allow spaces, so it has to be written as one word. To create a comment, click anywhere on the post you want to comment on (clicking on the word “Comments” takes you there directly), then type your comment into the window that says What are your thoughts? You also have a mini text editor there to embed links or customize the typeface. Your account is now active, but there’s one more optional step as part of your onboarding.

However, the latest Reddit statistics show that in order to post during the best times, you may need to work outside of normal office hours. According to the latest Reddit statistics, there are currently more than 100,000 active communities on the platform (Reddit, 2023). The bounce rate of Reddit’s total site visits stands at 41.22 percent. In other words, around four in ten users who visit Reddit leave the site after having visited just one page.

Reddit users by country

For those who believe they may be addicted to porn, the official NoFap LLC website suggests no masturbation for 90 days, during which the brain supposedly reboots like a computer. Other claimed benefits of avoiding masturbation may include “superpowers,” like more confidence and more romantic interest from women. NoFap LLC says it is not anti-masturbation and it’s not anti-porn, and today, its creator says it is a peer-support group for people with problematic pornography use. One platform – TikTok – stands out for growth of its user base.

Posting and commenting on Reddit is also how you get upvotes which increase your karma. A social media website is commonly defined as a network platform that people use to share and exchange information and ideas in virtual communities. It’s an entire community of people posting pictures and videos of – you guessed it – cats standing up. Social listening tools automatically capture mentions of your brand, or other defined target keywords, and measure sentiment over time. Essentially, it’s tracking what people say and think about your company across multiple platforms and delivering that data in a neat report. Reddit users can upvote or downvote comments and posts, indicated by the up and down arrows on the left side.

Now 24, he looks back at his time with these ideas and wishes he hadn’t spent so much of high school stressed out about masturbation. People would chime in with support and offer suggestions like taking a walk. Tim is one of many users who say they’ve extended their abstinence indefinitely. Ideas about masturbation abstinence got a big boost from the man who interviewed Rhodes on the radio in 2012 — Gary Wilson. Wilson, a former massage therapy instructor in Oregon who died in 2021, ran a website called

You can also get a deep insight into the people you’re aiming to advertise to by just reading their submissions. There is nothing too surprising here and many rules are used on plenty of forums online. For example, some communities won’t be strict about proper grammar and spelling.

Basically, this is a long-winded way to say that Reddit is a community that reflects what you bring to it. Basically, Reddit’s audience is likely fairly well-educated, typically either in possession of a college degree, working towards a college degree, or still in high school. The high level of college education on the site may have some influence on the next several categories listed below. You will not be required to add your age, gender, location, or ethnicity to your Reddit profile; unless a user willingly adds that information to the About box. Reddit users have been engaged in the defense of Internet privacy, net neutrality and Internet anonymity. This is the term used to describe the act of banning a user from all of Reddit if they break the rules – without the user being notified.

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